🎉 Big News! Sam is now SOC2 Type 1 compliant 🎉
Make your AE:SE
ratio
actually work
Sam is the AI Sales Engineer (“SE”) that gives your reps confidence, so they don’t drag SEs to every call, just in case things get “technical”. With Sam, your SEs scale more efficiently
(friendly tour, not a sales pitch)

Sales use Cases

Commercial
Sales
Corporate, Velocity, Commercial, SMB – whatever you call them, these teams have skewed AE:SE ratios. Sam makes these ratios work in reality, not just on paper.
Enterprise
Sales
Your top of funnel is full of tire kickers. Reps add SEs to these calls just in case they get “technical”. But SEs end up on mute while reps qualify. Save your SEs’ time and let them focus on valuable POCs by using Sam.
International
Sales
Looking to expand into LATAM or Japan? Sam supports your reps in local languages while you find native speakers for SE roles.
Multi-Product
Sales
Mastering one product is hard. Mastering multiple products is near impossible, especially for M&A products. Sam lets your SE team scale as your product portfolio expands.
Channel
Sales
Channel reps barely know your product. You often have 1 SE supporting 25, 50, even 100 of them. Make this ratio actually work by supporting them with Sam.
Commercial
Sales
Corporate, Velocity, Commercial, SMB – whatever you call them, these teams have skewed AE:SE ratios. Sam makes these ratios work in reality, not just on paper.
Enterprise
Sales
Your top of funnel is full of tire kickers. Reps add SEs to these calls just in case they get “technical”. But SEs end up on mute while reps qualify. Save your SEs’ time and let them focus on valuable POCs by using Sam.
Multi-Product
Sales
Mastering one product is hard. Mastering multiple products is near impossible, especially for M&A products. Sam lets your SE team scale as your product portfolio expands.
Channel
Sales
Channel reps barely know your product. You often have 1 SE supporting 25, 50, even 100 of them. Make this ratio actually work by supporting them with Sam.
International
Sales
Looking to expand into LATAM or Japan? Sam supports your reps in local languages while you find native speakers for SE roles.

Other GTM Use Cases

SE
Assist
Losing a great SE is a real gut punch. When they go, a lot of tribal knowledge goes with them. Close rates dip while your SEs stretch to cover for the loss. Sam bottles the knowledge of every great SE, ensuring you are prepared when the unexpected happens.
Ramping
Assist
Ramping reps drain team productivity. Enablement sessions don’t replace the 1:1 time they need from tenured reps and SEs. Sam is a personal, always available SE that helps reps and SEs learn the product, easing the burden on your team’s time.
SDR
Assist
Ever heard SDRs discuss your product with customers? You’d be horrified. You can tell them not to answer any questions, but customers don’t wanna hear too many “I don’t knows”. Help your SDRs gain customer trust by letting Sam give them answers customers naturally expect.
RFP
Assist
No one likes filling out RFPs – but Sam does. Sam helps your team turn around on RFPs faster than ever before.
CSM
Assist
CSMs are a lot like reps – they rely on TAMs and Solution Architects to back them up. You never know when a “check-in” call gets technical. Make your post-sales efficient by giving them Sam.
SE
Assist
Losing a great SE is a real gut punch. When they go, a lot of tribal knowledge goes with them. Close rates dip while your SEs stretch to cover for the loss. Sam bottles the knowledge of every great SE, ensuring you are prepared when the unexpected happens.
Ramping
Assist
Ramping reps drain team productivity. Enablement sessions don’t replace the 1:1 time they need from tenured reps and SEs. Sam is a personal, always available SE that helps reps and SEs learn the product, easing the burden on your team’s time.
RFP
Assist
No one likes filling out RFPs – but Sam does. Sam helps your team turn around on RFPs faster than ever before.
CSM
Assist
CSMs are a lot like reps – they rely on TAMs and Solution Architects to back them up. You never know when a “check-in” call gets technical. Make your post-sales efficient by giving them Sam.
SDR
Assist
Ever heard SDRs discuss your product with customers? You’d be horrified. You can tell them not to answer any questions, but customers don’t wanna hear too many “I don’t knows”. Help your SDRs gain customer trust by letting Sam give them answers customers naturally expect.

I've been in your shoes

I had "ramped" reps who couldn't take a meeting without an SE.
 I hated it. That's why I built Sam.
(friendly tour, not a sales pitch)