How Bitwave’s sales team uses Sam’s AI-native call intelligence in Slack
Unlike incumbents that bolted AI onto older platforms, Bitwave chose Sam—built from the ground up with AI—so their team can chat with transcripts, watch video summaries, and get coaching right inside Slack, where they already work
Bitwave wanted an easy way to capture customer calls and turn them into call intelligence that gave management visibility and reps more speed
Call intelligence, locked away: Daily customer calls generated valuable insights that were locked away in Gong, blocking feedback loops for a Slack-native team
Incumbent tools didn’t cut it: Gong was bloated and expensive, with innovation that lagged behind what the team needed
The solution
They gave their team Sam: “Chat with Transcripts,” Video Summaries, CRM Updates, and AI Coaching—all without leaving Slack
Prep before calls
Sam saves their sales team time by sending a pre-call brief that highlights who they’re meeting, LinkedIn insights, personal anecdotes, and a recap of past conversations
Chat with calls in Slack
The aha moment came when Bitwave’s team realized they could chat with Sam in Slack like a teammate who took perfect notes on every call
Video summary in Slack
Bitwave’s managers used Sam’s video summaries to review calls quickly before deal reviews, resulting in more focused conversations.
AI coaching in Slack
Sam’s AI coaching helps Bitwave keep sales execution sharp and consistent across every call
Watch the full video
“Sam felt like an AI-native tool versus legacy tools that bolted on AI, and it fits right into Slack where we live”
Jim Thompson
CRO Bitwave
I've been in your shoes
I used a bloated, expensive call recorder that had long stopped innovating. I hated it. That's why I built Sam
