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CASE STUDY

How FERMÀT's Sales Team Uses Sam’s AI Sales Engineer

See how HeySam multiplies a solo SE’s expertise with real-time assistance, so FERMÀT AEs keeps deal momentum without hiring more SEs

The Challenge

FERMÀT’s sales team relied on a single SE to support every rep, creating bottlenecks and an SE stretched too thin
SEs Stretched Thin: With one SE on every call, FERMÀT’s reps got backup at the cost of SE burnout

Inaccessible Tribal Knowledge: Like most companies, FERMÀT’s product expertise was locked away in people’s heads, not in a searchable knowledge base

I’ll get back to you: With a one overstretched SE, real-time assistance was critical to avoiding costly follow-ups

The Solution

They gave their sales team Sam to handle technical questions in real-time, scaling a solo SE’s expertise and keeping sales conversations moving

Scaling With AI,
Not Headcount

Scaling With AI, Not Headcount

FERMÀT avoided costly hires by scaling SE support with Sam

Seamless Real-Time Experience

Sam fits in seamlessly with live sales calls, automatically detecting questions and generating answers in seconds, keeping FERMÀT reps focused on what they do best: selling

Efficient Selling Unlocked

With Sam, AEs handle more questions upfront, speeding cycles and leaving SEs for advanced conversations

Watch the full video

“Instead of hiring more people right away, we can multiply my impact by having an AI assistant (Sam) join the calls and handle technical questions in real time.”

Brett Krempges Picture

Dan Joo

Senior Solutions Engineer

I kept thinking

My sales motion depended on a few “exceptional” Sales Engineers.
I hated it. That’s why I built Sam.
Adil Aijaz profile, founder of HeySam
(friendly tour, not a sales pitch)