Tread needed a simple way to capture daily customer conversations, close feedback loop with product, and get accurate, usable data into CRM
Call Intelligence, Locked Away: Daily customer calls generated valuable insights that were locked away in Gong, blocking feedback loops for a Slack-native team
Incumbent Tools Didn’t Cut It: Gong was bloated and expensive, with innovation that lagged behind what the team needed
Transcripts Missed the Mark: Inaccurate transcriptions mislabeled speakers and lost key details, making it hard to trust the insights extracted from calls
The Solution
They gave their team Sam: accurate transcripts, video summaries, CRM updates, coaching, and the power to prompt calls—all without leaving Slack
Prompt Calls in Slack
The aha moment for Tread was when they could save time and “chat with their transcripts” in Slack—where the team already worked
Video Summaries in Slack
Tread’s team could quickly turn long calls into bite-sized video reels to share with customers and the product team—closing feedback loops faster
Attio Updates from Slack
Sam turned calls into Attio updates so reps could review and update the CRM without leaving Slack
AI Coaching in Slack
Sam sends AI coaching scorecards after every call, helping the team improve from one conversation to the next.
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“Sam’s Slack integration was the aha moment. I don't even have to go into the platform. I can stay where I'm operating with my team, and get answers from Sam”
Tim Chung
VP Sales & Customer Success
I've been in your shoes
I used a bloated, expensive call recorder that had long stopped innovating. I hated it. That's why I built Sam
