AI sales software is a category of digital tools that leverage artificial intelligence to automate, analyze, and optimize sales processes.

AI tools are used across industries to identify prospects, forecast pipelines, tailor communication, and speed up deal cycles. With more businesses adopting automation and data-driven strategies, choosing the right AI platform can be the difference between hitting and missing sales targets.

What are the best AI tools for sales in 2025? 

We reviewed the top platforms based on features, usability, integrations, pricing, customer support, and independent reviews. 

Below you’ll find our curated list of the 10 best solutions to help you pick the right fit for your team.

Top AI Tools for Sales in 2025: Comparison & Ratings

1. HeySam

The only platform here that combines conversation intelligence with deep product knowledge. HeySam ingests calls, emails, and Slack Connect, so when you ask it a question about your deals, it scours your team’s entire digital footprint.

It goes further by also becoming a deep product expert, by ingesting your knowledge base and extracting the tribal knowledge that’s shared by your best reps on sales calls.

So, it’s a Conversation Intelligence platform that doubles as your in-call product expert.

Addressing the Top Sales Team Challenges with HeySam

Missed Signals Across Multiple Channels

Many sales teams lose deals because critical buyer signals are hidden in channels like Slack, email, or side conversations that traditional conversation intelligence tools can’t track. HeySam solves this by capturing and analyzing every interaction—calls, emails, and Slack Connect—so you can see the full picture of each deal and act before risks escalate.

Slow Detection of At-Risk Deals

Waiting for post-call analysis means issues are spotted too late. HeySam’s Live Call AI flags objections, missing stakeholders, and deal-blocking questions in real time, giving reps the chance to resolve them while the conversation is still live.

Inconsistent Product Messaging Across the Team

When reps can’t instantly access accurate product knowledge, messaging drifts and credibility suffers. HeySam ingests your entire knowledge base and the tribal wisdom from your best reps, making it easy for anyone on your team to deliver confident, accurate answers in the moment.

Below is an analysis based on genuine customer sentiment from G2 and Capterra:

Top Features

• Multi‑channel conversation intelligence (calls, email, Slack Connect) plus role‑specific AI: Call Intelligence, AI Sales Engineer, Live Call AI, RFP Copilot, and Ask AI Bot.
• Video “sizzle reels,” discovery framework tracking (e.g., BANT, SPICED, MEDDPICC), and CRM update suggestions.

Pros

• Slack‑native workflows and flexible capture (Zoom, Teams, Google Meet); combines conversation intelligence with deep product knowledge for faster answers and rep ramp.
• Reviewers highlight fast support and rapid product iteration.

Cons

Newer to market with a smaller (but growing) review base; some users note occasional response/confusion edges as the system learns.

Integrations

Slack app and web/desktop experiences; optional CRM integration; live‑call support for Zoom, Microsoft Teams, and Google Meet; desktop recording add‑on.

Support

Customer specific Slack channels.

Ratings & Reviews

G2: 4.9/5 (8 reviews)

Pricing

Modular, per‑agent pricing: Call Intelligence $45/seat/mo; AI Sales Engineer $45/seat/mo; Live Call AI $45/seat/mo; RFP Copilot $45/seat/mo; add‑ons such as Desktop Recording (+$10) and CRM Integration (+$10). Annual and bundle savings available.

2. Clay

Clay is one of the most powerful data enrichment platforms for sales, enabling teams to build dynamic, enriched lead lists from over 50 different sources. Instead of relying on static spreadsheets, sales professionals can pull in verified emails, company details, and behavioral insights, all updated in real time. 

Clay’s API and no-code workflows make it easy to customize lead research and automate entire outreach processes. With a strong reputation for accuracy and reliability, Clay is ideal for teams that want scalable and flexible data pipelines to power their prospecting.

Top Features

• 50+ enrichment sources
• Dynamic lead lists
• API + no-code workflows
  

Pros

• Highly accurate data
• Extremely customizable
• Scalable for enterprise use
  

Cons

• Steeper learning curve for advanced features
• Costs can rise quickly for large teams
  

Integration

HubSpot, Salesforce, Zapier, plus 100+ SaaS tools.

Support

Email, chat, and dedicated success managers.

Ratings and Reviews

4.8/5 on Capterra, consistently rated as a best-in-class enrichment solution.

Pricing

• Starter: $99/mo
• Enterprise: Custom

3. Hyperbound

Hyperbound specializes in hyper-personalized outreach, allowing companies to scale email and LinkedIn campaigns without losing the human touch. Its AI models generate tailored messages that reference prospect-specific details, boosting reply rates and cutting through inbox noise.

Users love its intuitive campaign builder, which makes it easy to test variations, schedule automated follow-ups, and maintain high deliverability. By combining personalization with automation, Hyperbound helps sales teams increase conversions and build genuine connections at scale.

Top Features

• AI-generated email personalization
• LinkedIn message automation
• Smart scheduling for outreach
  

Pros

• Increases response rates
• Simple campaign builder
• Excellent deliverability
  

Cons

• Reporting dashboards could improve
• Works best for outbound use cases
  

Integrations

HubSpot, Salesforce, Gmail, and LinkedIn.

Support

Email and chat support; onboarding for premium plans.

Ratings and Reviews

4.5/5 on G2, with praise for personalization quality.

Pricing

• Standard: $79/mo
• Pro: $149/mo

4. 11x

11x positions itself as a virtual AI-powered SDR, capable of handling much of the outreach and follow-up work that traditionally requires full-time staff. It automates cold calls, emails, and meeting scheduling while analyzing engagement data to refine messaging.

This makes it especially valuable for startups and growing teams that want SDR-level output without dramatically increasing headcount. With strong integrations into CRMs and sales engagement tools, 11x reduces time-to-pipeline and ensures reps focus on qualified conversations rather than repetitive tasks.

Top Features

• Automated SDR workflows
• AI email + call automation
• Analytics and engagement scoring
  

Pros

• Saves SDR hours weekly
• Strong performance on outreach efficiency
• Multi-channel automation
  

Cons

• Some features locked behind higher tiers
• Works best alongside CRM tools
  

Integrations

Salesforce, HubSpot, Outreach.

Support

Priority email and optional account managers.

Ratings and Reviews

4.4/5 on G2 for efficiency and ease of use.

Pricing

• Starts at $150/mo per user
  

5. Klue

Klue is a competitive intelligence platform designed to give sales teams an edge in deal cycles. It aggregates competitor insights from internal and external sources, then transforms that data into real-time battlecards and enablement content. This empowers reps to confidently answer prospect objections and position their solution against rivals.

Klue has become a favorite among enterprise sales organizations thanks to its robust customization options and integration with CRM and sales enablement platforms. With top-tier ratings from users, it’s widely recognized as the leader in competitive intelligence.

Top Features

• Real-time competitor tracking
• Battlecard creation
• Sales enablement playbooks
  

Pros

• Highly customizable
• Excellent for enterprise sales
• Centralizes competitive insights
  

Cons

• Higher-priced product
• Requires team buy-in for maximum value
  

Integrations

CRM systems, Slack, enablement tools.

Support

Dedicated CSMs and onboarding teams.

Ratings and Reviews

4.8/5 on G2, widely recognized as the leading CI tool.

Pricing

Custom enterprise pricing

6. Instantly

Instantly is a cold email automation platform that helps sales teams send high-volume campaigns without sacrificing deliverability. It offers unlimited email accounts, AI-powered inbox warmup, and smart sending schedules to keep messages out of spam folders.

Its affordability makes it attractive for startups and SMBs, while its reliability keeps it competitive against enterprise-grade tools. By combining simplicity with scale, Instantly has quickly become one of the go-to choices for outbound sales teams looking to maximize reach at a low cost.

Top Features

• Unlimited accounts
• AI inbox warmup
• Smart sending
  

Pros

• Cost-effective
• Easy to use
• High deliverability
  

Cons

• Few CRM-like features
• Needs external enrichment tools
  

Integrations

HubSpot, Pipedrive, Zapier.

Support

Community-driven support with chat.

Ratings and Reviews

4.6/5 on Capterra, praised for value and simplicity.

Pricing

• Growth: $37/mo
• Hypergrowth: $97/mo

7. Attio

Attio is a modern CRM designed with AI at its core, offering a sleek interface and flexible workflows that rival traditional CRMs like Salesforce or HubSpot. It automatically captures interactions, organizes contacts, and surfaces insights to help teams prioritize opportunities.

With features like real-time collaboration and customizable pipelines, Attio appeals to companies that want a lightweight yet powerful CRM solution. Its affordable entry price and strong integrations make it particularly attractive to startups and SMBs building their first sales tech stack.

Top Features

• Dynamic contact management
• Automated workflows
• Real-time collaboration
  

Pros

• Modern design
• Affordable for SMBs
• Flexible pipelines
  

Cons

• Still maturing compared to legacy CRMs
• Limited enterprise depth
  

Integrations

Zapier, Slack, Gmail, 100+ SaaS apps.

Support

Email and chat; premium support on upper tiers.

Ratings and Reviews

4.4/5 on G2, especially praised for its user-friendly UI.

Pricing

• Starter: $25/mo per user
• Custom pricing for larger teams
  

8. BHuman

BHuman transforms outreach by allowing teams to create AI-generated personalized videos at scale. Instead of sending static text-based messages, sales reps can record one video template, and BHuman personalizes it for thousands of prospects by swapping in names, logos, and other dynamic details.

This approach increases engagement rates dramatically and helps teams stand out in crowded inboxes. BHuman is best suited for teams looking to differentiate their outreach with an innovative, human-like approach powered by AI.

Top Features

• AI-generated personalized videos
• Dynamic content insertion
• Engagement analytics
  

Pros

• Increases engagement rates
• Scales personalized video easily
• Helps outreach stand out
  

Cons

• Editing options are limited
• Best used alongside other tools
  

Integrations

HubSpot, Salesforce, major marketing platforms.

Support

Ticket-based support; account managers for higher plans.

Ratings and Reviews

4.3/5 on G2, valued for boosting response rates.

Pricing

Plans start at $49/mo

9. Breakcold

Breakcold focuses on social selling by unifying LinkedIn, Twitter, and email outreach into one streamlined platform. Its AI engine personalizes messages across channels and maintains a social CRM to track interactions.

For teams that rely heavily on networking and social platforms, Breakcold provides a centralized hub to manage conversations and scale efforts without losing authenticity. Its clean design and multi-channel focus have made it a rising star in the sales AI space, especially for younger, digitally native sales teams.

Top Features

• Unified inbox
• Social CRM
• AI personalization
  

Pros

• Great for social-first teams
• Clean interface
• Boosts multi-channel engagement
  

Cons

• Limited advanced reporting
• Newer platform in the space
  

Integrations

HubSpot, Pipedrive, LinkedIn.

Support

Email and live chat.

Ratings and Reviews

4.5/5 on Capterra, praised for multi-channel focus.

Pricing

• Starter: $59/mo
• Team: $99/mo
  

What Features to Look for in the Best AI Sales Tools

Lead Enrichment and Prospecting

Lead enrichment and prospecting are crucial for building accurate pipelines. The best platforms pull data from multiple verified sources, ensuring that sales teams reach the right contacts with the right information. Tools like Clay excel in this area by providing real-time updates that keep prospect lists fresh and relevant.

Personalized Outreach Automation

Personalized outreach automation is a defining feature of modern sales tools. Rather than sending generic emails, AI generates tailored messages that reference a prospect’s industry, role, or company news, leading to higher response rates. Hyperbound and BHuman are prime examples of how personalization at scale can help sales teams stand out in competitive markets.

CRM Integration

CRM integration is essential because data silos kill productivity. A good AI sales tool should integrate seamlessly with platforms like Salesforce, HubSpot, or Attio, ensuring that all communication, tasks, and notes are synced in one place. This reduces manual entry and gives sales leaders complete visibility over the pipeline.

Conversation Intelligence

Conversation intelligence is increasingly popular as more sales interactions move online. AI tools like Sybill record and analyze calls, surfacing insights on buyer sentiment and rep performance. This not only improves coaching but also helps identify deal risks earlier in the cycle, making it a must-have for teams that rely heavily on demos and meetings.

Competitive Intelligence

Competitive intelligence empowers reps to win more deals by equipping them with up-to-date insights on rivals. Platforms like Klue centralize competitor data and deliver real-time battlecards that help sellers respond confidently to objections. For companies in crowded industries, this feature ensures they can consistently outmaneuver competition.

Scalability

Scalability is another critical factor when choosing an AI sales tool. The right platform should grow with your team, offering flexible pricing, user permissions, and advanced features as you expand. Whether you’re a small business just getting started or an enterprise managing global sales teams, scalability ensures you won’t outgrow your tech stack.

Which AI Sales Tool Is Right for Your Business?

The best AI sales tool depends on your team’s workflow. If you need lead enrichment, Clay is unmatched. For cold email automation, Instantly is the budget-friendly choice. Teams focused on social selling will love Breakcold, while those prioritizing call coaching should consider Sybill.

Each of these 10 tools brings unique value to sales organizations in 2025. By weighing features, pricing, and integrations against your business needs, you’ll find the right fit to accelerate growth.